What should we think about all of the updates to twitter and how will this hurt or help small business.
A Course Creator And YouTube Consultant.
NPR said a few days ago it’s leaving Twitter, but, unlike your friend who can’t stop drunk tweeting at Mr. Peanut, it’s not because the media company is “protecting its peace.
In case you’ve been protecting your own peace and are just tuning in, Twitter slapped a “state-affiliated media” tag on NPR’s account last week. NPR objected to the loaded label that equated it to news sites notorious for spreading government propaganda, like China Daily and Russia Today. After the pushback—and a reminder that NPR receives less than 1% of its $300 million annual budget from federally funded grants—Twitter changed the tag to “government-funded media.”
NPR will keep its 52 accounts live but will not post new content to the feeds. The media organization said in a statement yesterday, “We are not putting our journalism on platforms that have demonstrated an interest in undermining our credibility.”
NPR isn’t lamenting a John Denver-style goodbye. Most news outlets don’t gain much from Twitter. One NPR reporter found that less than 2% of NPR’s website traffic comes from Twitter, which is pretty standard across the industry. Meanwhile, Twitter kinda needs headlines to fuel exhausting discourse.
If you are thinking about the goals you should be thinking about here are a few that I am focused on .
#1: Build trust and rapport with your audience
#2: Attract new prospects to your marketing system
#3: Don’t set content marketing goals without exploring prospect pain
#4: Illustrate benefits
#5: Overcome objections
#6: Paint the picture of life with your product
#7: Attract strategic partners with similar content marketing goals
#8: Deepen loyalty with existing customers
#9: Develop new business ideas around your content marketing goals
#10: Build your reputation with search engines
To get the entire article check it out here.
Overall I think that twitter is going to find a lot of people will no longer want to do business with them. It seems that they are on a road that it will be hard to come back from.
Well until tomorrow.....Marcellus
Originally published April 25, 2023